Monday, December 30, 2019

Consumption Patterns of Soft Drinks and Fruit Juices - Free Essay Example

Sample details Pages: 3 Words: 835 Downloads: 3 Date added: 2017/09/26 Category Business Essay Type Argumentative essay Did you like this example? Comparative Study On Consumption Patterns Of Soft Drinks And Fruit Juices A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES EXECUTIVE SUMMARY Soft Drinks were common preference among all the individuals before juices were being introduced, With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices. Market Research is based on some underlying parameters like: †¢ Changing consumption pattern Health factor †¢ Status consciousness †¢ Varying lifestyle The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste of different age group of people. The study starts with determining the major players in the soft drinks and the juices market, their overall consumption pattern among the people and ends up with the conclusion as per the state of mind of the av erage rational human being. TABLE OF CONTENTS Certificate from the Institute( Acknowledgement( ( Executive Summary Chapter-1    Introduction    Page No( 1. 1 Beverage 8 1. 2 Overview of the Industry 11 1. 3 Recent issues 14 1. 4 Study of growth of Soft Drink market 20 1. 5 Major players in Soft Drinks segment: Coca-cola                                                                               21 Trends In Consumption Patterns Trends in Consumption Patterns This article is designed to: 1. define economics, 2. define microeconomics, 3. define law of supply, 4. define the law of demand, and 5. to identify the factors that lead to a change in supply and a change in demand. Economics is defined as: The social science that deals with the production, distribution, and consumption of goods and services and with the theory and management of economies or economic systems (www. answers . com accessed 02Oct07). Basically I believ e that this means that you are trying to interpret how people will react. Economics is broken down into 2 parts Micro and Macro economics. Microeconomics is defined as: The study of the operations of the components of a national economy, such as individual firms, households, and consumers (www. answers . com accessed 02Oct07). This is a study of the relationship between the consumer and the supplier based on various fluxuations in the market. The Law of supply is defined as: A microeconomic law stating that, all other factors being equal, as the price of a good or service increases, the quantity of goods or services offered by suppliers increases and vice versa (www. answers . com accessed 02Oct07). The law of demand is described as: A microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer demand for the good or service will decrease and vice versa (www. nswers . com accessed 02Oct07). Supply and Demand: The market process is generally modeled using the economic concepts of supply and demand. The plans/desires of consumers are embedded in the concept of demand and the plans/desires of producers in the concept of supply. The plans of these two types of economic actors are brought together in markets, which are the entities in which transactions occur. In a modern economy, markets do not require that the buyers and sellers meet in a geographic place, so markets no longer require actual marketplaces. ____________________________________________________________ ___________ The business world is very susceptible to the subtleties of consumer choices. The ability to anticipate the trends in consumer consumption patterns is vital to any company desiring to be a leader or major factor in their industry. Millions of dollars are spent each year in research and analysis to determine or to create trends in, not only who the company’s customers may be, now and in the near future, but also, what wi ll those customers want to buy, and why. To truly understand trends in consumption patterns, one must first understand the basic principles of economics. Economics is the science that deals with the production, distribution, and consumption of goods and services (economics, n. d. ). The branch of economics dealing with particular aspects of an economy, as the price-cost relationship of an organization is called microeconomics. This aspect of economics concentrates on the laws of supply and demand. According to Colander (2004), the law of supply states quantity supplied rises as price rises, when all other factors remain constant and the law of demand states that the quantity of a good demanded is inversely related to the good’s price. When price goes up, quantity demanded goes down. When price goes down, quantity demanded goes up. There are several factors that lead to changes in consumption patterns thus a change in supply and change in demand. Utility Many believe tha t people buy things for their own self interest. Sales courses indicate the need to know this self interest because the customer really is not buying their product. The actual purchase is the benefit that the customer will receive from buying their product. Knowing this benefit would enable the seller to set pricing at levels that would ideally be the most beneficial for both buyer and seller. The customer benefit could be anything. Satisfaction, pleasure, good will, fulfillment of a need are some examples of the benefit received, but are Don’t waste time! Our writers will create an original "Consumption Patterns of Soft Drinks and Fruit Juices" essay for you Create order

Sunday, December 22, 2019

Starbucks Entering Bangladesh - 7022 Words

1.0 INTRODUCTION Starbucks Coffee is an international coffee and coffeehouse chain based in Seattle Washington. It started its business in 1971 in Seattle’s Pike Place Market. They began with selling roaster and retailer of whole bean and ground coffee tea and spices within a single store. Starbucks is named after the first mate in Herman Melville’s Moby Dick. The logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks’ mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Its operations include upwards of 12,000 coffee shops and kiosks in the United States and Canada. It has a wide and effective distribution channel throughout the country to†¦show more content†¦In 1990s, the demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further afield. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company. In 200s, the Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo ® tea and Frappuccino ® ice blended beverages. 2.2 Country of Origin Starbucks Coffee is originated from the United States of America. Starbucks is just one of the biggest businesses initiated in USA. This country is located in North America which is considered as the third largest continent in the world. Most of its citizens have high purchasing power and high income level. Therefore, this country has high level of affluence and has the biggest economy in the world. 2.2.1 Political United States Government, the combination of federal, state, and local laws, bodies, and agencies that is responsible for carrying out the operations of the United States. The federal government of the United States is centered in Washington, D.C. The institutions of all governments emerge from basic principles. In the United States the one basic principle is representative democracy, which defines a system in which the people governShow MoreRelatedStarbucks in China4917 Words   |  20 PagesStarbucks Corporation in China Company overview Starbucks Corporation is one of the most famous coffee retailers in the world. According to Starbucks Corporation (2012), it runs over 55 countries in many regions including North America, Asia Pacific, Latin America and so forth. Starbucks headquarter is located in Seattle, Washington, USA. It has approximately 149,000 employees. 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Question 1: (a) The population of Australia has increased from 19.2 million to 20.4 million over the time period. The data in the graph shows that net migration is falling. However, there are still more people entering the country than leaving. In 2008, net migration was 3.72 per 1000. Consequently, the growth in Australia’s population is due, at least in part, to growing numbers of immigrants.  © Pearson Education Ltd 2010 3 (b) As the size of Australia’sRead MoreGap, Inc. Portfolio Analysis5707 Words   |  23 Pagessuccess of its ecommerce and the growth of its online shoe sale. So they decided to open an online shoe store that sold shoes with that are designed, manufactured and branded by other companies. Piperlime is an accessible luxury brand like starbucks and that one can fine shoes that are affordable compared to other online stores like Zappos. It offers distinctive shoe selection and offers tips on the latest footwear trends and styles by celebrity stylists. With the growing of the online shoeRead MoreEnvironment: Energy Development and Environmental Problems11602 Words   |  47 Pagesalso more receptive to the call to look after the environment. Increasingly, there are companies who exercise corporate social responsibility (CSR) as they are reinvesting in their workforce, communities and the environment. One such company is Starbucks who is committed to supporting programmes that facilitate farmers’ access to carbon markets, allowing them to generate additional income while helping to prevent deforestation. | Some companies stray away from their responsibilities to the environment

Saturday, December 14, 2019

Secured and Unsecured Credit Free Essays

Credit refers to activities involving the exchange of money, goods or services with a promise to pay in the future. In effect, credit means enjoying something today and paying for it tomorrow. For credit transactions to take place, two parties should be involved: the creditor (the entity or the person who is offering the money, goods, or services on credit), and the debtor (the entity or the person who is availing of the credit accommodation). We will write a custom essay sample on Secured and Unsecured Credit or any similar topic only for you Order Now (Mallor, Barnes, Bowers Langvardt, 2007) There are two kinds of credit: the unsecured credit and the secured credit. In an unsecured credit, the creditor turns over his or her money, goods, or services to the debtor with only the latter’s promise to pay as a guarantee of collection, relying heavily on the dignity and the capacity to pay of the debtor based on factors like salary and other monies due him/her. Examples of unsecured credit devices are credit cards and the bills for utilities like water, power, and telephone. (Mallor et al., 2007) Unsecured credit presents a higher risk to creditors because of the absence of security or collateral. For this reason, creditors are resorting to thorough checks of the debtor’s credit background to ascertain if he/she is a good credit risk before providing an unsecured credit – meaning that the creditor would want to establish whether the debtor has no past record of defaulting on his/her debts. In addition, the creditor charges a higher interest rate on an unsecured credit.   (Baker, 2005) In a secured credit, the creditor asks the debtor to put up a property like a house or a car to serve as security for the credit transaction. In case of default, or the debtor fails to pay his/her debt, the creditor â€Å"can go against the security.† If the security, for instance, is the debtor’s house, the creditor has the legal right to demand that the house be sold so that he/she can collect what is due him/her. Because the credit is secured, the creditor has a lesser risk. The interest rate on a secured credit is, therefore, comparatively lower than that charged for an unsecured credit. (Mallor et al., 2007) In both cases, the law protects the rights of creditors. In case a debtor fails to meet his/her obligation on a secured credit, the creditor has a right to have the security or collateral sold so that the amount owed can be collected. In an unsecured loan, the creditor can file a suit of garnishment so that he/she could collect the debtor’s salary or whatever money he/she receives from other sources. (Mallor et al., 2007) As it stands, the law governing secured and unsecured credit appears sufficient to safeguard the rights of creditors. It does not need any amendment at the moment. References Baker, A. (2005). Secured Loans vs. Unsecured Loans – Choosing Between the Two Diverse Ends. Retrieved October 22, 2007 from http://ezinearticles.com/?Secured-Loans-vs.-Unsecured-Loans—Choosing-Between-the-Two-Diverse-Endsid=49173 Mallor, Barnes, Bowers Langvardt. (2007). Business Law: The Ethical, Global, and E-Commerce Environment, 13th Edition. The McGraw-Hill Companies.    How to cite Secured and Unsecured Credit, Essay examples

Friday, December 6, 2019

Capital punishment annotated bibliography Essay Example For Students

Capital punishment annotated bibliography Essay Picking a center for the Eastern Conference All-Star team is no easy task. From A (Torontos Antonio Davis) to Z (Clevelands Zydrunas Ilgauskas), NBA.com takes a closer look at the Easts top men in the middle to assist you with the decision making process. Rookie rankings: Dajuans da one Power Ranking comments Vote for the 2003 All-Star starters First time? Its never too late to play VGM and win weekly prizes. Thats the Ticket Listen to every game with Audio League Pass and get access to exclusive video features and broadband highlights with NBA Inside Ticket. Subscribe now! HOT PRODUCT AT THE NBA STORE Reebok Replica Jerseys..Any Name and Number Sega NBA2K3 Video Game NBA Hardwood Classics Shop NBA Store Holiday Gift Shop NIGHTLY LEADERS FEATURES Jordan retires again. Dirk doesnt walk on water, but he can walk on his hands. And we find the new Bruce Lee in the latest NBA.com Click and Roll. Fifty Things NBA.com lists 50 Things to be Thankful For this holiday season. Rookie Look: Mike Dunleavy He likes the Sopranos and he has less free time than youd think. Find out more about Warriors rookie Mike Dunleavy, Jr. Vote for the 2003 All-Stars NBA.com launched online balloting in English, Chinese and Spanish. Instructions: Japanese | Russian French | Italian | Serbo-Croat Chinese (Traditional) | Portuguese German SPECIAL SECTIONS Hall of Fame video tributes Bios of all-time great players Great NBA moments Classic quotes All-time statistical leaders Who are the best players? Best coaches? Which team has the best chance of dethroning the L.A. Lakers? Check out the exclusive results of the 2002-03 NBA.com GM Survey. NBA TV: LOVE IT LIVE! The Celtics and Heat scored big road wins in Monday nights NBA wrapup: 56k | 300k More highlights Dunk of the Night: Jermaine ONeal Play Interview: Eric Snow Play What is NBA Inside Ticket? adidas Play of the Day: A. Walker 56k | 300k LEGO Creative Play of the Week: 56k | 300k Courtside Countdown: Vote for the top plays Instant Replay: Review for yourself Complete NBA highlights AROUND THE WEB NBA DAILY PHOTO E-mail photo | Buy photos Big E in Big D: Emmitt Smith was honored at halftime of the Mavericks-Raptors game on Monday. Smith broke the NFLs all-time rushing yards mark in Dallas earlier this year. Glenn James/NBAE/Getty Images NBA photo galleries | Most popular photos Buy NBA action photos now! Use Rbks All-Access Pass to check out D-Mase as a diminutive dunker. ROOKIE REPORT Golden States Mike Dunleavy has been around the NBA his whole life. See what he had to say about his recent experiences as a rookie. Shaqs back and his presence has been felt on the floor and in SEGA Sports NBA 2K3. We simulated last Wednesdays Lakers-Magic game and thanks to the Big Fella, the Lakers emerged triumphant. SEGA Sports: NBA players take the Challenge TEAM SPOTLIGHT WashingtonWizards.com: Five Years at MCI Center Suns.com: Jacobsens Journal Sixers.com: Pretty Good at Winning Ugly Warriors.com: Jiri Welsh Q Bulls.com: Blooming Rose SuperSonics. com: Dance Team gallery Login | Register Copyright 2002 NBA Media Ventures, LLC. All rights reserved. No portion of NBA.com may be duplicated, redistributed or manipulated in any form. By accessing any information beyond this page, you agree to abide by the NBA.com Privacy Policy and Terms of Use. Employment opportunities NBA | NBDL | WNBA GlobalCanadaChinaEspaolJapanUK FANTASY GAMES | STORE | TICKETS | HELP .

Thursday, November 28, 2019

Mission Impossible, Courage Under Fire, And A Time To Kill Essays

Mission: Impossible, Courage Under Fire, And A Time To Kill The last five years have seen an increase in the stand on violence in movies. As action movies with their big stars are taken to new heights every year, more people seem to argue that the violence is influencing our country's youth. Yet, each year, the amount of viewers also increases. This summer's smash hit Independence Day grossed more money than any other film in history, and it was full of violence. The other summer hits included Mission: Impossible, Courage Under Fire, and A Time to Kill. All of these movies contained violence, and all were highly acclaimed. And all, with the exception of Independence Day, were aimed toward adults who understood the violence and could separate screen violence from real violence. There is nothing wrong with having violence in film. If an adult wants to spend an evening watching Arnold Schwartzenager Save the world, then he should have that right. Film critic Hal Hinson enjoys watching movies. In fact, he fell in love with movies at the same time that he remembers being afraid for the first time. He was watching Frankenstein, and, as he described in his essay In Defense of Violence, it played with his senses in such a way that he instantaneously fell in love with movies. . The danger was fake, but Hinson described that it played with his senses in such a way that he almost instantly fell in love. Hinson feels that most movie lovers were incited by the same hooks as himself. Movies were thrilling, dangerous, and mesmerizing (Hinson 581-2). Hinson says that as a culture, we like violent art. Yet this is not something that is new to today's culture. The ancient Greeks perfected the genre of tragedy with a use of violence. According to Hinson, they believed that while violence in life is destructive, violence in art need not be; that art provides a healthy channel for the natural aggressive forces within us (Hinson 585). Today, the Greek tragedy is not often seen, but there are other shows movies that embody and use violence. Tom and Jerry, The Three Stooges, and popular prime time shows including the highly acclaimed NYPD Blue and ER are all violent. There is a surplus of violent movies in Hollywood. Usually, the years highest moneymakers are violent. Even Oscar winning movies, those movies that are the best of the year, have violence in them. Silence of the Lambs, Unforgiving, and In the Line of Fire are just a few. Even with all this violence on both the small and big screen, Hinson makes a clear statement that real-life violence is the problem, not movie violence. He feels that people fear screen violence because they fear we might become what is depicted on screen. Hinson feels that to enjoy violence, one must be able to distinguish between what is real and what is not (Hinson 587). Another essay, this one entitled Popcorn Violence, illustrates how the type of violence seen in film and television is completely different than real life violence. The author, Roger Rosenblatt, describes how young children can be exposed to screen violence early on in life, yet the type of violence is so fictional that the connection between what is seen on television and what goes on out in the streets is never made. The example Rosenblatt uses to illustrate this point is wrestling. In professional wrestling there are good guys, such as Hulk Hogan and Randy Macho Man Savage, and bad guys, which includes the likes of The Undertaker and Rowdy Piper. Every Saturday morning they go into the ring and fight. Its good versus bad. The show, of course, is humorous, as it is meant to be. The characters are so strange that they are comical. They roam around the ring, yelling and screaming, looking quite ridiculous. They play to the crowd, either making them boo or cheer. Occasionally, for example, if say Hulk Hogan is winning a fight, the bad guy's friends might join in and gang up on Hulk. All of this violence, and the kids love it (Rosenblatt 589). The same occurs in action movies. There is a good guy and a bad guy, but the bad guy usually has lots of friends, and they all gang up on the good guy. Rosenblatt explains that sometimes you root for the good guys, and other times for the bad guys. He says that we root for the

Monday, November 25, 2019

cool guy Essay

cool guy Essay cool guy Essay High School vs. College Education is a significant aspect in an individual’s life as it prepares them for a career and teaches them life lessons. New experiences are ongoing, and one gets ready for adulthood. During the five years of high school, you get to create close bonds with friends from elementary, teachers, and new people you meet. You construct an image for yourself that stays throughout the years. The next step after high school is college or university and these years are a defining period in your life. Even though the transition from high school is arduous and intimidating, with hard work comes success. These two worlds are very distinct, but they have their similarities. The workload, responsibilities, and cost are crucial factors for the shift from high school to college. To begin with, the amount of work completed in high school is much less than in college. You get few assignments in a week and they are worth little compared to college assignments that can be each worth fifteen percent or more of your final grade. Because of the heavy workload, you may not have much leisure time. More effort is required since the assignments are more challenging. In high school, you have many unit tests and one final exam whereas in college you have only a couple assignments and a couple exams. In addition, you have many more readings to complete and you can't fall behind in your studies otherwise it will be hard to catch up. If you miss an assignment in high school you won't be penalized while in college it can drastically affect your grade. The first year in college you take introductory classes and you learn similar things that you did in high school. In high school, you study for at least five hours outside of class per week, while in college you study for fifte en hours or more.

Thursday, November 21, 2019

Organisational Change Essay Example | Topics and Well Written Essays - 3000 words - 2

Organisational Change - Essay Example St. Mungo’s is a reputed charity that works for the vulnerable individual of the society. The employees engaged within St. Mungo’s are highly experienced and loyal towards the activities of the organisation. However, with the recent merger of St. Mungo’s with Broadway, the reliability and dependability of the employees declined and it affected the position of the organisation significantly. The employees called for a strike and it declined the success rate of the organisation in the upcoming days as compared to other competitors. The prime cause for the strike is the pay cut of the loyal and existing employees of St. Mungo’s. The non-monetary benefits that the employees received from the organisation are also restricted by the senior management with the help of reorganisation and hence, it proved negative for the employees. However, the restrictions are mainly applicable for the employees of St. Mungo’s and not for the Broadway staff. This is the ma in key reason that increased the anger of the employees of St. Mungo’s and hence, it resulted in the commencement of a strike (Kotter and Schlesinger, 2007). There are different types of organisational change that would be used by the managers to prevent the organisation from any sort of challenging situation. However, types of organisational change are segmented into two segments such as evolutionary and revolutionary change (Lewin, 2012). As per the view of Schein (2012), constant improvement may be possible only through evolutionary change.

Wednesday, November 20, 2019

Carrefour company Assignment Example | Topics and Well Written Essays - 1250 words

Carrefour company - Assignment Example items, products, food and merchandise and, secondarily, providing within the said stores all services that may be of interest to the customers was the purpose of establishing Carrefour (2012, p.272). This multi-format, multi-channel and multi-local group comprises of 9,994 stores which operates in thirty three different countries. Followed by the first hypermarket which was opened in 1963 in Sainte-Genevià ¨ve-des-Bois (Essonne), the company out-sourced in 1973, starting business in Spain (2012, p.05). During the consecutive years Carrefour expanded throughout the Europe, America, Middle-East and Asia and currently, more than 10 million customers annually visit Carrefour stores while 25,000 suppliers provide fresh food, grocery and other items such as small house-hold goods, textiles, home appliances (photo equipment, DVDs, sound and multimedia equipment) to its stores which are established worldwide. The objective of the current study is to analyze the activities and strategy of Carrefour which leads to its competitive advantage in the market and adopt Porter’s five forces competition theory model (Carrefour, 2012). The principal risk factors in the industry have been identified and categorized by Carrefour. These risk factors include, 1) business environment: Political and social environment, Economic environment and market volatility, Environment, pressure and regulatory changes, Changes in the sector and the competitive Environment, Natural disasters and climate change, Terrorism and crime 2) strategy and governance: Strategy definition, adjustment and implementation, Compliance and fair practices, Corporate responsibility, Environment, Disputes/Litigation 3) operations: Relevance and performance of economic and business models, Operational and financial control of growth and expansion, Partnerships and franchising, Control of the supply chain, Product quality, compliance and safety, Safety of people and property, Human resource management, Continuity,

Monday, November 18, 2019

Communication in Business Essay Example | Topics and Well Written Essays - 1000 words - 1

Communication in Business - Essay Example BMW conducts its business as a genuine professional and care for its customer with respect by assuming it as their responsibility. The professional behaviour of BMW reflects from their principles which are shown at their websites. BMW strictly respects the law of the country where it operates and maintains honesty and integrity towards the employees and stakeholders. BMW Group acknowledges the requirement for understanding the needs of different people of different culture while engaging with the local network. To effectively take up environmental responsibility and provide recommendations to local network, BMW Group executes efficient business practices to deal with the environment protection, decreases energy consumption, adopts energy saving measures and regenerates energy from waste. BMW Group implements resource conservation and environmental protection. The group evaluates all procedures and creates strategy and measures to reduce the utilisation of natural resources and environmental impact. BMW is well aware of the responsibility towards environment and thus their products of vehicle are designed in such a way that it causes less impact on the environment. BMW Group follows the philosophy of clean production and applies it in their international production units. BMW’s business actions are based on the principles of resource conservation and environmental protection. BMW had established environmental management system in their production units as well as planning sectors (BMW Group 2011). BMW Group continuously examines, evaluates and monitors the risk factors and also considers the global climate change. It had successfully established systems for reducing the emissions of CO2 and waste. BMW’s resource management develops solution to decrease the energy consumption and CO2 emission. In the year 2008, BMW had developed energy data management system which helped to record the consumption of energy in details (BMW Group 2011). BMW always strives to

Friday, November 15, 2019

Effect of Temperature and Cu2+ on Abscorbic Acid Stability

Effect of Temperature and Cu2+ on Abscorbic Acid Stability Effects of Temperature, pH and Cu2+ on Abscorbic Acid Stability NAME: Sophia Chai Lai Jin Objectives: To perform a selected redox titrimetric procedure. To measure the stability of ascorbic acid under various conditions. Introduction L-ascorbic acid as known as Vitamin C is an essential nutrient for humans. L-ascorbic acid is one of the most potent compounds acting as an antioxidant in biological systems by scavenging active oxygen species and free radicals. L-ascorbic acid is a well-known water-soluble antioxidant that has a whitening effect and serves as a cofactor of prolinehydroxylase to promote synthesis of collagen. Low intakes cause a nutrient deficiency disease known as scurvy. Scurvy causes general weakness, anemia, gum disease, and skin hemorrhages. The effectiveness of ascorbic acid as a food additive depends on its oxidation to dehydroascorbic acid which effectively destroys ascorbic acid. Since it is so readily oxidized, it is frequently called the most unstable vitamin. Ascorbic acid may degrade via a number of different mechanisms. Anaerobic and aerobic pathways have been identified; but when oxygen is present, oxidative degradation predominates. Factors that may influence the rate of ascorbic acid degradation include temperature, salt and sugar concentration, pH, oxygen concentration, metal catalysts, and enzymes. Apparatus Test tubes, beakers (20 and 250 mL), burets, pipets (1,5 and 10 mL), Erlenmeyer flasks (50 mL), graduated cylinders (10 and 50 mL), hot plate, boiling beads, pH meter, water bath. Materials Ascorbic acid solution (0.5 and 10 mg/mL), oxalic acid solution (0.25 M), 2,6-dichloroindophenol (dye) solution, cupric sulphate, (CuSO4.5H2O) solution (10 g/100 mL), glycine buffer (0.1 M, pH 2), carbonate buffer (0.1 M, pH 8), HCl (1 M). Experimental Procedure Abscorbic Acid Standard Curve 9 mL of oxalic acid solution and 1 mL of 1.0 M HCl was transferred to each of four Erlenmeyer flask. 0.5, 1.0, 1.5 and 2.0 mL of ascorbic acid solution (0.5 mg/mL) was added to each respectively. Each flask rapidly with dye solution was titrate until a light but distinct rose pink colour persists for at least 5 s. A volume o fdye versus miligrams of ascorbic acid was plotted. Effects of Temperature, pH and Cu2+ on Ascorbic Acid Stability 10 mL (duplicate) was prepared of each of the following solution Ascorbic acid in glycine buffer Ascorbic acid in carbonate buffer Ascorbic acid in glycine buffer + CuSO4 Ascorbic acid in carbonate buffer + CuSO4 1 mL of ascorbic acid (10 mg/mL), 0.5 mL of CuSO4 and sufficient buffer was added to bring the total volume to 10 mL and well mixed. The pH was recorded for each solution. They was cover and capped loosely and transfer to a boiling water bath. It was boiled for 15 minutes and cooled. Titration was done. Results: Table 1 : Volume of dye vs miligrams of ascorbic acid Ascorbic acid (0.5 mg/mL) Ascorbic acid in mg Volume of dichloroindophenol used (mL) 0.5 0.25 30.4 1.0 0.5 57.1 1.5 0.75 82.7 2.0 1.0 114.1 Table 2: pH value of each solution Solution pH value 1st set 2nd set Ascorbic acid + glycine 2.06 2.09 Ascorbic acid + carbonate 7.24 7.27 Ascorbic acid + glycine + CuSO4 1.98 2.00 Ascorbic acid + carbonate + CuSO4 6.17 6.22 Table 3: Volume of dye vs different solutions Solution Volume of dichloroindophenol used (mL) Ascorbic acid + glycine 5.8 Ascorbic acid + carbonate 3.3 Ascorbic acid + glycine + CuSO4 2.6 Ascorbic acid + carbonate + CuSO4 1.6 Calculation Average amount of ascorbic acid to titrate with dichloroindophenol in 1 mL Y = 113.21x 1 = 113.21x X = 0.0088 mg 1 mL of dichloroindophenol is required to titrate with 0.0088 mg of ascorbic acid Total volume of ascorbic acid solution = 10 mL Ascorbic acid + glycine solution required 5.8 mL of dichloroindophenol: 0.0088 mg X 5.8 = 0.05104 mg Concentration of ascorbic acid = 0.005104 mg/mL Ascorbic acid + carbonate required 3.3 mL of dichloroindophenol: 0.0088 mg X 3.3 = 0.02904 mg Concentration of ascorbic acid= 0.0029 mg/mL Ascorbic acid + glycine + CuSO4 required 2.6 mL of dichloroindophenol: 0.0088 mg X 2.6= 0.02288 mg Concentration of ascorbic acid = 0.002288 mg/mL Ascorbic acid + carbonate + CuSO4 required 1.6 mL of dichloroindophenol: 0.0088 mg X 1.6= 0.01408 mg/mL Concentration of ascorbic acid = 0.001408 mg/mL Discussion In this experiment, redox iodometric titration assay was used to determine the amount of concentration of ascorbic acid in each buffer solution. CuSO4 act as the oxidizing reagent in the reaction. Firstly, the dichloroindophenol act as the blue dye will oxidized the ascorbic acid when titration begin. The ascorbic acid will be oxidized into another form which is called dehydroascorbic acid. The following figure shows the equation of redox reaction of ascorbic acid and converted to dehydroascorbic acid in the titration. In acid condition, the blue dye will turn the solution into pinkish colour, if the ascorbic acid is present, it will reduce the solution back into colourless compound. The higher the concentration of ascorbic acid, the more dichloroindophenol is needed to oxidize it. Until the titration end point is reached, a persist pink colour solution will be obtained. This indicates that the availability of ascorbic acid has used up for reduction and being oxidized quantitavely by dichloroindophenol. Therefore, from the result in part A standard curve calibration, a straight linear line was achieved. The 2.0 mL of ascorbic acid solution (0.5 mg/mL) required a huge amount of dichloroindophenol to neutralize it. From the result obtained, the ascorbic acid-glycine solution tend to have higher concentration of ascorbic acid. Meanwhile in ascorbic acid-carbonate solution has a lower concentration of ascorbic acid. This might due to in alkaline condition it will be more easily to oxidized into dehydroascorbic acid. In alkaline condition, the O2 will act as the oxidant to breakdown the ascorbic acid and destabilize it. Therefore, a slightly acidic pH, the antioxidant properties of ascorbic acid can be maintained. Moreover, in the presence of CuSO4 will degrade the ascorbic acid easily as CuSO4 is a strong oxidizing agent. Cu2+ will catalaze the oxidation and heating also will increase the rate of oxidation. However, at a slight acidic pH such as in citrus juice, the vitamin is more stable. Besides, thermal treatment to the ascorbic acid can degrade and destruct the antioxidant properties of the structure. In boiling water bath, most of the ascorbic acid are believed to be degraded. Therefore, the amount of the concentration of ascorbic acid are found to be lower than the beginning of the experiment. Conclusion The higher the concentration of ascorbic acid in a solution, the more amount of dichloroindophenol are required to neutralized it. In a very acidic condition, it will degrade the ascorbic acid faster. However in a neutral or alkaline condition in the presence of air, the ascorbic acid will oxidized fast due to the O2 which is an oxidant. High temperature can degrade the antioxidant properties of the vitamin C. References http://www.nlm.nih.gov/medlineplus/ency/article/000355.htm http://chemistry.about.com/od/demonstrationsexperiments/ss/vitctitration_4.htm http://www.sussexvt.k12.de.us/science/Textbook/LIM_LowRes_Unsecured/NCInv13D.pdf Questions Explain the difference in the results between the ascorbic acid-glycine and the ascorbic acid-carbonate buffers, and the effect of pH on ascorbic acid. The ascorbic acid-glycine solution tend to have higher concentration of ascorbic acid. Meanwhile in ascorbic acid-carbonate solution has a lower concentration of ascorbic acid. This might due to in alkaline condition it will be more easily to oxidized into dehydroascorbic acid. In alkaline condition, the O2 will act as the oxidant to breakdown the ascorbic acid and destabilize it. Therefore, a slightly acidic pH, the antioxidant properties of ascorbic acid can be maintained. Explain the difference in the results between ascorbic acid-glycine buffer and the ascorbic acid-glycine buffer with CuSO4; between ascorbic acid-carbonate buffer and the ascorbic acid-carbonate buffer with CuSO4 model systems. The presence of metal ions such as copper and iron increase the rate of oxidation of ascorbic acid. CuSO4 is strong oxidizing agent. Ascorbic acid form complex with metal ions and reduce metal ion into metal. Therefore, the addition of CuSO4 has lowered the amount of dichloroindophenol which required to titrate with the ascorbic acid solution.

Wednesday, November 13, 2019

Great Depression Themes in 42nd Street :: essays research papers

Great Depression Themes in 42nd Street   Ã‚  Ã‚  Ã‚  Ã‚  Seen through a particular light and given specific occasions in the film, we can see how 42nd Street echoes the general attitudes of the Great Depression. Particular characters in the film exemplify the wealthy citizens of the time, the common laborer, and Julian Marsh (Warner Baxter) portrays a life-force, Franklin Roosevelt, bringing hope along with his New Deal.  Ã‚  Ã‚  Ã‚  Ã‚  Throughout the film, there is a dichotomy exhibited through the members of the production and the financiers, namely Abner Dillon. He represents the side of competitive capitalism, while the actors stand for a community. The actors identify with each other because they are all in the same situation and each need the job to survive. Abner, on the other hand, has the money to throw around whimsically, for the difficulties facing the nation do not have the devastating effect on the wealthy that they have on other classes. Hard times have fallen on the nation and they realize that it will take a group effort to pull themselves out of the Depression. While the competition is cut-throat and individualized off of the set, as we see with Dorothy Brach’s arrangement with Abner Dillon, the sense of collectivity is emphasized on stage.   Ã‚  Ã‚  Ã‚  Ã‚  Leading the march against the depression and maintaining the collective voice, is Julian Marsh. He can be equated with Franklin Roosevelt his work ethic can be seen as a reflection of the New Deal. As Roosevelt gave hope, optimism, and unity to the nation; Marsh gives the same to the cast members of 42nd Street. Marsh fights for the actors because he is in the same situation as them, not exclusive of it like Abner. He is in poor health, and yet, he takes responsibility on; seemingly, he cannot afford to pass up the job. He realizes that it is going to take a lot of hard work to make the show a success (end the depression) so he works the actors night, day, and in-between. Marsh may seem like a slave driver, but this is because he knows that it is going to take an immense amount of work for the show to go on. A key scene in the film is when Abner is going to pull out of the production, but Julian pleads for him not to. Obviously, we see that Julian is looking out for the interests of the hundreds of workers who need the show, while Abner is merely concerned with his own selfish desires.

Monday, November 11, 2019

John Nash

Using the current Diagnostic and Statistical Manual for Mental Disorders (DSM IV-TR) John Nash has been given the primary diagnosis of being undifferentiated. Plus abnormalities of the brain structure and function, disorganized speech and behavior, delusions, and hallucinations. Nash often has panic attacks, withdrawal from social activities, and loss of attention to personal hygiene and grooming, and the inability to separate real form unreal events. John Nash is classified under Undifferentiated Type because he had a number of symptoms such as delusions, disorganized behavior, disorganized speech, and hallucinations. He believes he is being forced to work for the government to decipher codes. That they inserted a coded chip in order to keep track of him, and if he doesn’t comply with their wishes, they will expose him to the Russians, who in turn will kill him. This interferes with his personal and work life tremendously. He also thought the imaginary person William Parcher, who belonged to the United States Department of Defense, was out to get him. In his mind, William Parcher was black-mailing him to do as he was told, or the US government would have him killed. I also believe that Nash could also be classified with anxiety and depression because after leaving the mental hospital, he wasn’t able to work, wasn’t able to properly take care of his child, or even feel attracted to his wife. Axis II: Schizophrenia Nash would be determined best under Schizotypical Personality. Nash has excessive social anxiety at times, few or no close friends, paranoia and suspiciousness, and odd disorganized speech. Axis III: John had a late onset of symptoms starting at around age 30. His first hallucination was that of a roommate who moved in shortly after he started at Princeton. His Thoughts are delusional and paranoid. He thought no one liked him and he had no close friends or relationships. He thought that every one of his peers where beneath him. He also thought he was a government agent. He thought people where following him, and he would show paranoid behavior by looking out the windows and over his shoulder. Axis IV: John Nash is a 51 year old, Caucasian male. He has a family wife and child,and is exceptionally smart. Nash’s stress can be blamed on his wife not understanding his problem or he felt like she did not believe him. Another is when Nash came home from the mental hospital and was brought into a house with a new child, which would be a big environmental stressor. He did not know how to take care of the child properly. Also, a new job promotion at Princeton University was also a stressor. Axis V— between 31 and 40 On the Global Assessment of Functioning Scale, I believe Nash is in between 31 and 40. John Nash had disorganized speech and disorganized thoughts. John Nash is extremely intelligent has no learning disorder and also had a strange fixation with mathematics. Treatment: Some medication individual psychotherapy so that the Nash can get regularly talked to, focuses on current and past events or problems, experiences, thoughts and feelings. Cognitive-Behavioral Conclusion: John Nash will probably never be completely cured of his mental disorders but the treatment plan that I recommended for him should make him suitable to certain thing so that he can fit into a normal society.

Friday, November 8, 2019

Egg Drop Essay Essays

Egg Drop Essay Essays Egg Drop Essay Paper Egg Drop Essay Paper In our physic class we did an egg drop experiment. We used some vocabulary words to answer the question also did formulas to solve some problems. The question that we are referring to is will an egg break or be secured. Our idea was to secure the egg from breaking and we wanted to design something that would provide a lot of cushioning directly on the egg. So we came up with many different ideas until we chose the one that would fit right in with our ideas. The way we used our ideas to come up with his amazing egg drop project was first we found a capsule that would absorb energy rather then bell it with more force. We got a soft NEAR football, cut it into half. Then we cut out some space to fit the egg and tired back together with lawn string, but before putting it back together we covered the egg with one piece of paper towel sot that It will be a little secured. After finishing up the project we did a test run to see if it works without the egg breaking and it worked out perfectly the way we wanted it to be. When we finished testing our hypothesis came out to be that the football absorbs the shock and doesnt let the egg feel the shock of it dropping. Last step to our experiment was the calculations and the formulas. For this project we used about three formulas and they were the gravitational potential energy, kinetic energy also the force = mass* accelerations. Before we start explain I will let you know that the height where the egg is been dropping is 1 1. 5 meters. Therefore the reason why we used the gravitational potential energy and kinetic energy was because when the egg is dropped from some height the gravitational potential energy of the egg is conserved. After calculating the formula for kinetic energy we found out hat the velocity or how the speed is increasing as it drops is 15. 1 m/s. Then we used the f=ma and in that formula we already knew what are acceleration was and it was 9. 8 m/s and the mass after weighting the football it was .

Wednesday, November 6, 2019

Taj Mahal essays

Taj Mahal essays Love at first sight. Such a sensation does exist as one approaches the purely, white, marble Taj Mahal and is overtaken by its immense size and beauty [Fig. 1]. The Taj Mahal can be referred to as a symbol of eternal love since Shah Jahan built it for his princess upon her death in 1631 A.D. Located in Agra, India, and considered one of the Seven Wonders of the World; the Taj Mahal was built by Prince Shah Jahan as a mausoleum for his wife Empress Mumtaz Mahal. The funerary complex is located on a plot of land along the banks of the Yamuna River and it encompasses more than forty-two acres of land. Shah Jahan is said to have bought this piece of land either for its peacefulness or for its spectacular view. The source of the name "Taj Mahal" is unclear, however it is believed that the name translates into "Crown Palace," and it is believed that is what given this name as an abbreviation of the empress' name, Mumtaz Mahal. As all the small details come together, one is overtaken by the costliness and large quantities of materials used, from the marble to the gemstones. The first image that might come to one's mind at the mention of the Taj Mahal is the central domed building, however, true appreciation cannot be reached until one is introduced to the complimentary structures [Fig. 2]. Although this is where the tomb of Mumtaz Mahal is located, the funerary complex is composed of many more surrounding structures. In its entirety, the Taj Mahal consists of the entrance garden, the mosque with its mihman-khana (rest-house), six octagonal pavilions, as well as platforms, fountains, and greenery [Fig. 3]. As one enters through the main gate, the jilokhana, their eyes are directed towards the central dome, which is framed by a central arch [Fig. 4]. The central marble dome is planted on a huge white marble terrace that it itself is founded on a high red sandstone base, which is more than one hundred feet high [Fig. 2]. Framin...

Monday, November 4, 2019

The Separation of Church and State Thesis Example | Topics and Well Written Essays - 750 words

The Separation of Church and State - Thesis Example Many scholars argue that either there has been the separation of State and Church or there never was a connection between the State and the Church in the American history. Mythological studies show that a nationalistic religion is slowly emerging amongst the Americans. Separationist advocate for complete separation of the Church from the religion. They argue that the State should not involve itself in religious matter. They feel that any involvement of the State on the religious matter would eventually lead to preference of certain Churches by the State (Allen 1-4). Accomodationists support involvement of the State on religious matters. However, they argue that the State should avoid sponsoring a certain religion. They believe that if the State supported religion, the move would foster religion in the United States (Allen1-5). Allen (1) argues, â€Å"[t]here has always been a close connection between Church and State, as revealed by the religious use of myths, mantras, and mandates that reveal a nationalistic religion that has wavered between the secular and the sacred.† Religious leaders often quote ancient mythical descents of mantras when describing the relation between Church and State. Mantras, such as chosen nation emerged during the Puritan period, resulted in conceptions that the Church and the State were inseparable (Allen 4-7). The phrase â€Å"separation of Church and State† has a long history. It first emerged during John F. Wilson’s reign. During this period, Church-State issues were interconnected and were considered more of theological-religious issues. The Church issues were thus incorporated in the constitution which resulted in the never-ending debates regarding the Church and State. The disagreement over the separation between the Church and State became evident during periods of religious awakenings and revivals.  

Saturday, November 2, 2019

Trading in prophet Mohammed age Essay Example | Topics and Well Written Essays - 750 words

Trading in prophet Mohammed age - Essay Example Mecca was not an oasis city so there was no significant agricultural trade going on. Foodstuffs and other agricultural products are imported from other places, some in Arabia and some from Syria. The trade has been depicted excellently by Muhammad’s life. Early in his career, he has dabbled in trade himself and was particularly good at it. The story is particularly enlightening. Muhammad found himself employed by a wealthy merchant, Khadija who eventually proposed marriage after a fruitful business relationship. Muhammad’s stint as a manager of Khadija’s caravan, earned for him a reputation as hard-working, modest and trustworthy, with many people calling him, al-Amin (the Trustworthy) as a result. (Jackson 2006, p. 3) Muhammad’s experience demonstrated the fact that people, with the right attitude and character could easily thrive in trading and enjoy financial success. After Muhammad and Khadija got married, they were said to have became business partner s and have continued trading successfully. Muhammad, though born to minor nobility, was actually poor because he was orphaned at a very early age. His rise and accumulation of wealth was not entirely out of divine intervention nor an isolated case. There were ample opportunities in trading and many citizens have enriched themselves by taking advantage of them, including women like Muhammad’s wife. ... For a trader, this is an excellent opportunity. The pilgrims needed food, shelter, clothing, among other necessities and luxuries. Organized caravans would carry these kinds of goods from other trading centers like Yemen, Syria and as far as India and Africa. These latter two locations were excellent sources of luxury goods that are quite in demand in Mecca – slaves, ivory, spices. Then, there were the so-called pilgrim fairs, wherein traders sold goods to pilgrims and visitors. Crone (2004) wrote that Mecca became a major market as scholars occasionally mentioned Hudhalis, Kinanis and others selling camels, sheep, slaves and numerous other commodities while Umayya was said to have sold imports on the lower part of the city. (p. 179) In addition, trade has also brought foreign merchants to Arabia as Byzantine and Jewish traders were said to have travelled to Mecca actively selling their wares. The religion variable is further reinforced by the fact that many pilgrim stations i n Arabia had experienced drastic commercial transformations as well. Crone has sufficiently explained this, citing the financial success of cities like Mina, Ukaz, Arafa, Majanna and Dhul-Majaz. (p. 175) In addition, the religious cult that emerged has drawn people from all over that by the latter part of the sixth century, Mecca became a major shrine in Arabia and perhaps the Middle East. Commercial activity flourished further because the cult created a peaceful and stable community that was very conducive to business. Mecca became an important haram in which violence and bloodshed are prohibited. (Donner 2010, p. 35) Traders can come and practice actively without the fear of being molested

Thursday, October 31, 2019

About 4 sources Assignment Example | Topics and Well Written Essays - 500 words

About 4 sources - Assignment Example This work is written for commercial experts as the main target audience. One unique thing about this material is that it focuses on how gays and lesbians indirectly make use of visual interpretations to find meaning. Most articles focus on how media directly influences perception. The research methodology used to gather this information was interviewing. 25 self-proclaimed gays and lesbians were interviewed. The strength of this material is that it focuses on the effect of stigma as a major factor that affects gays and lesbians. One weakness is that the article ignores the negative impacts of advertisements on this group. The second article focuses on ‘media, sexuality and identity’ (Meyer 380). The purpose of this work is to provide a detailed understanding of the role of the media on people’s perceptions of sexuality. In summary, the article explains that the manner in which media communicates issues of sexuality influences cultural perceptions either positively or negatively depending on how individuals interpret the messages. This work has been written for scholars who want to have a better understanding of the role of the media in culture. Analysis of secondary data is the research methodology that has been employed in this work. The unique thing about this work is that it provides a deep insight on how sexuality develops through media. The strength of this article is that it focuses on both the media and the audience as active players in the determination of sexuality. The weakness is that it does not clearly highlight how media messages are culturally interpreted to influen ce sexuality. The third article is about ‘global gayness’ (McAllister 89). The purpose of the work is to analyse how gay culture has become a global affair. In summary, the work explains that imagery portrayed by the media about sexuality has had an influence on all cultures globally. However, the writer suggests that this

Monday, October 28, 2019

The Impact of Computer Technology on Our Lives Essay Example for Free

The Impact of Computer Technology on Our Lives Essay Computer technology is such a big factor in everyone’s lives today. In my own life I cannot leave my house without my mobile phone I feel secure when I have my mobile phone with me so I can be contacted or if i was ever to be in trouble I could ring my family. Also social networking is another great form of communication. people who live in different countries and want or need to contact with friends or people from across the world, they can just set up a personal profile on a social networking site and work from there doing this safely and securely for them. Computer technology is also in schools for basic training for computers themselves as people can now do online courses to further their education, fitting this into their own schedules. Skype is also a great invention as I have family who live abroad so I and my family can always talk to them and see their faces its great as you wouldn’t see them for months at a time. Computer technology has made our lives a lot easier and convenient. For instance our banking needs. Years ago people had to manually file the important data of their customers now they can use the computer to find this data which is a lot easier. In just one click they would instantly find the birth date, address, email address, phone number etc. as for the clients of these banks they can easily get a quick look at their account balances through logging into their account through the bank website in addition to that a lot of people can apply for a loan with the use of the computer. As for the birth of computer technology we now have credit cards or what others would call plastic money, which is very useful especially when we do not have cash on hand or when you are ordering a certain product through the internet. It’s amazing how computer technology has changed so much through our way of living nowadays purchasing products such as clothes, bags, household utensils or even paying for bills can be done from the comfort of your own home. As far I know computer technology has helped a lot of buisnesses to better serve the community. But the computer have not only helped us in the business industry it also has an effect on our communication systems. Long before the computers were invented. Writing letters was the main source of communication which would have been such a hassle most espically for those who lived in far away places. plus telephones were quite expensive bac then so people would pretty much prefer to write a letter to there loves ones. Computer technology has changed our lives for the better. Without it, we would still be living in the pre historic times.

Saturday, October 26, 2019

Overcrowding in 19th Century Britain

Overcrowding in 19th Century Britain The Problem of Overcrowding in 19th Century Urban Britain During the nineteenth century urban populations grew at an extremely fast rate as industrial growth drew people into the cities in the search for employment. This rapid growth caused a great deal of concern amongst Victorian politicians and authorities regarding law and order, but they were at first unaware of the far greater danger which was the poor sanitation caused by the speedy building of back-to-back housing created to accommodate this population growth. The main points I will be addressing in this essay will be a) how far the growth of population was the main cause of bad health caused by overcrowding, and b) how the authorities dealt with such health problems and how far they were successful. I have chosen this particular subject because it can be argued that it was the main problem of urban living in the nineteenth century, and other problems such as pollution, cholera outbreaks or infant mortality could be said to be caused or exacerbated by such overcrowding. By the time of the 1851 census, and for the first time in the nation’s history, more people were living in urban areas than they were in rural areas. Between each census from 1841 to 1881, the population of urban areas grew by an average of 25% and by 1881 the urban population was 70.2% of the total population of England and Wales.[1] In Manchester, the city where the cotton industry caused massive urban growth, the population had increased six times within sixty years by 1831.[2] In order to cope with such numbers building of houses was undertaken as quickly as possible, often in small areas of land, which meant that in poorer areas houses were built back-to-back in high density in order to accommodate as many people as possible. In order to save space, they were built without gardens, around dark courtyards with communal privies at the end of each street. Some buildings in Edinburgh had more than ten storeys, which meant that people had to carry water up many stairs – and often didn’t bother. In Manchester, the large numbers of Irish immigrants created pockets of poverty-stricken communities living amongst the factories and smoke where ‘several families might be living under one roof or even in â€Å"the pestilential atmosphere† of one room.’[3] In London, in the period before the underground railway, when people still needed to be able to walk to work, building programs took place close to the city areas without any plannin g from central sources. Thus areas such as Bethnal Green and Whitechapel suffered from gross overcrowding, and in Covent Garden, older buildings were converted into tenements and cellars to provide for the poor settlers who swept into the metropolis, particularly in the area known as ‘The Rookeries’ where refugees from the Irish famine had settled. In 1847 Dickens described the ‘disorderly crop of beginnings of mean houses, rising out of the rubbish, as if they had been unskilfully sown there.’[4] Edwin Chadwick’s Report on the Sanitary Condition of the Labouring Classes, commissioned by the government to investigate sanitation in 1842 was undertaken through a system of interviews and visits carried out by Poor Law medical officers and commissioners. Its evidence revealed how many families lived in cellars, often several families at the same time, which were subject to flooding. In one example in Manchester, 40 people were discovered to be living in one cellar. Furthermore, unscrupulous owners of lodging houses, taking advantage of the need for housing, would put lodgers up in ‘poorly furnished, badly ventilated and overcrowded’ rooms.[5] Chadwick’s report revealed that mortality rates in urban areas were much higher than in rural areas, particularly amongst the poorer classes. In fact, the average age of death for labourers in districts such as Liverpool and Manchester was around 15 during the period 1839-40, indicating an extremely high infant mortality rate. Chadwick himself attributed these figures to squalid and overcrowded living conditions, although badly ventilated working areas and long working hours were also a contributory factor.[6] Chadwick’s report did raise awareness, yet many people, in particular the Conservative Party, did not support his recommendations, and the pressure group set up in 1844, the Health of Towns Association, found very little was being done in towns and cities to counteract the effects of poor sanitation. The attitude of laissez-faire was strong, and many authorities were opposed to sanitary reform for economic reasons. The evidence shown by Chadwick would seem to show an obvious correlation between overcrowding and poor health. However, the association between dirt and disease was not yet fully understood at this time. Outbreaks of cholera in the 1840s and 50s were the subject of much debate over its likely causes and very little was understood about how the disease was spread. It was noted, however, that the worst cases of cholera seemed to prevail in areas of towns where there was very poor sewerage or drainage, and Dr John Snow tried to demonstrate through scientific experiment that disease was water-borne. However, Snow met with huge opposition within the medical profession, and it was not until 1883 that his theory was proved. Thus, although people like Snow and Chadwick tried to encourage cleanliness amongst the working classes, very little effective work was done by the authorities. Chadwick did not suggest curative methods in his report. He declared: ‘engineers were needed for the task at hand not the medical profession’[7] He was more concerned with preventative measures, ensuring towns had regular supplies of clean water, and that houses had adequate drainage into proper sewers. However, this is not to say that medicine did not play a role in the developments that eventually led to improvements in town and city health. Medicine did in fact play a very important role in the improvements in housing. At the beginning of the century very little was known about the causes of disease, and doctors had very little equipment with which to carry out research. Surgery was extremely primitive and carried out in what we now know as unhygienic conditions. It was not until 1865 that Louis Pasteur proved his germ theory: that these micro-organisms could cause decay and disease. Robert Koch built on Pasteur’s work by showing that different types of germs caused specific illnesses, and that the answer to curing disease was to destroy the specific germ. It was Koch who, in 1883, identified the germ that caused cholera. From Pasteur and Koch’s work, vaccines began to be developed in the 1880s.[8] It was due to these discoveries, and the work of Dr. John Snow, that the authorities finally realised that it was necessary to make radical changes in the drainage and water systems in towns and cities. In 1866, the year after Pasteur had made proved his germ theory, the Sanitary Act was passed, forcing towns to appoint sanitary inspectors. Local government became responsible for public health, and eventually Public Health Act 1872 was formed, creating separate bodies each headed by a Medical Officer of Health. Despite these developments, it took a long time for housing to improve. Back-to-Back housing was still being erected in Leeds and Bradford up until 1937, despite some building regulations and strong calls for their demise.[9] In rural areas, especially around the mining towns of Wales, house building was still very hasty without due care for health, as is evidenced in this report on the area by Merthyr Tydfil: ‘If a new colliery is opened in an upland valley 200, 300 or 400 houses are built very rapidly, and they inhabited long before they are dry.’[10] However, some cities, such as Bury and Liverpool, forbid the building of back-to-backs in the 1860s. To sum up, the problem of overcrowding in urban and industrial Britain in the 19th century was one that was not widely recognised by the authorities in the early part of the century. Housing was created to accommodate vast numbers of industrial workers who flooded into the cities, and the speed at which they were built meant that little care was taken to provide adequate drainage and disposal of sewerage. Reformers such as Chadwick saw that there was a distinct connection between overcrowding and mortality rates, but it was not until scientific and medical advances proved that germs and bacteria carried by dirty water supplies caused diseases such as cholera that the government took any adequate action. The main sources I have used for this essay are Taylor, Best and Briggs. Taylor does not provide the highest academic level of text, but his clear chapters separated into different economic and social subjects, and his use of primary sources provides useful factual information. Best is one of the recognised authorities on Victorian Britain and he provides a detailed account of life in mid Victorian England. Briggs is also highly regarded as an expert in this field, and his detailed historical research provides a good, detailed overview of specific British cities during this period. Bibliography Best, Geoffrey, Mid-Victorian Britain 1851-75, Fontana Press, 1990 Briggs, Asa, Victorian Cities, Penguin, 1990 Taylor, David, Mastering Economic and Social History, Macmillan, 1988 Wilson, A. N., The Victorians, Arrow, 2003 1 Footnotes [1] Best, Geoffrey, Mid-Victorian Britain 1851-75, Fontana Press, p.24 [2] Briggs, Asa, Victorian Cities, Penguin, p.89 [3] ibid, p.92 [4] quoted in Briggs, A, p.346 [5] Taylor, David, Mastering Economic and Social History, Macmillan, p.303 [6] ibid, p.307-8 [7] Taylor, D., p.310 [8] ibid, pp.319-20 [9] Briggs, A., p.156 [10] quoted in Best, G., p.39

Thursday, October 24, 2019

American Financial Crisis Essay -- Economics Economy

The US Financial System: A Crumbling Empire The financial system has been crucial to the role of free enterprise. â€Å"Financial markets have come to supply non-financial corporations with mechanisms for managing their risks and for comparing and evaluating diverse investment opportunities in a highly complex global economy† (Cindin, 2008). â€Å"However, despite the lifetimes it took to build our financial institutions, bad luck and careless risk management have jeopardized careers and mortgaged these institutions’ futures†(Wallace, 2008). The nation is currently attempting to deal with the biggest financial crisis since the Great Depression. It is now imperative that a way be found which will re-regulate finance without undermining finance’s needed innovative capacity. The origin of the financial crisis can be dated back to 2006. During that period in time, companies began buying trillions of dollars of complex financial products called ‘structured credit derivatives’. The value of these derivatives quickly escalated to over one-hundred trillion dollars due to the high demand from banks around the world. â€Å"These paper investments were supposedly backed by loans on houses, cars, businesses, and credit cards† (Francis, 2008). Nevertheless, several issues have erupted from the sale of these paper investments. The production and trading method for derivatives is unclear, and no one really knows what credit risk is transferred to whom. Basically, banks were fighting over assets with questionable values. Even though the sale of derivatives has disrupted our economy, it is not the primary reason for which the financial system is now in distress. The reckless selling of mortgage loans has lead to the eventual breakdown of our financial... ..., Jane & Francis, Theo. The Financial System Bailout: Deal or No Deal? (2008). Business Week. Retrieved November 2, 2008, from http://www.businessweek.com/bwdaily/dnflash/content/sep2008/db20080925_596844.htm Solomon, Deborah & Crittenden, Michael & Paletta, Damian. US Bailout Plan Calms Markets, But Struggle Looms Over Details (2008). Wall Street Journal. Retrieved November 2, 2008, from http://online.wsj.com/article/SB122191819568460053.html?mod=googlenews_wsj Stewart, Heather. IMF Says US Crisis is Largest Financial Shock Since Great Depression (2008). Guardian News. Retrieved November 2, 2008, from http://www.guardian.co.uk/business/2008/apr/09/useconomy.subprimecrisis Wallace, Michael. Wall Street Talks: What the Bailout Means (2008). BusinessWeek. Retrieved November 2, 2008, from http://www.businessweek.com/investor/content/sep2008/pi20080922_128934.htm

Wednesday, October 23, 2019

The Nonlinear Structure of the Sorrow of War

Bao Ninh is a Vietnamese war veteran and the author of what is said to be â€Å"one of the most moving war novels of all time† (Gareth Smith), The Sorrow of War. In the epic tale, Bao tells the story of Kien in a nonlinear narrative, weaving in and out of stories of young love and war, each failing to complete its own objectives: to come home and live in peace with those they love. It compares the ‘sorrow of war' to the sorrow of love, both nostalgic as Kien looks back on what has been lost, and the heartbreak created.Bao compares the two sorrows by intertwining flashbacks and events occurring in the present. Bao writes very straight-forwardly when speaking of war, but leaves much to be explained when describing the seemingly complicated relationship of Kien and Phuong. The nonlinear structure, non-chronological sequence of events, and Bao's saving of key information until the very end of the novel, distorts the view of their relationship so that it appears to be a more hostile than loving. This technique creates character depth in Kien, describing why he becomes the man he does: sad and full of regret.In the novel Kien's best friend from the war, Oanh, is killed by a beautiful woman on the front lines. It is mentioned multiple times in the novel that Phuong had wanted to participate in fighting in the war, as she made clear the night before Kien left for war, stating â€Å"I'll see you to the gate of the battlefront, just to see what it's like† (136). This event is a major turning point in the tone that Kien and Phuong's relationship is discussed. This event is a reminder of the loss he suffered by leaving her as well as reminding Kien of all the things he loved about her, including her beauty and strength.Before the death of Oanh, Kien appears to be more focused on the negative aspects in their relationship, such as their breakup, the struggles he faces as she tries to move on with her life, and his losing battle with Post Traumatic Stress Disorder. Kien's post-war difficulties, particularly with Phuong, can be best described by the character himself as he ponders the difficulties he's faced in his life since the end of the war, â€Å"†¦Though now he often drowned himself in alcohol, though hundreds of times he pleaded with his inner self to calm down, he was constantly torn with pain recalling the post war times he had with Phuong.His life, after ten destructive years of war, had been punctured by the sharp thorns of love† (84). The idea that Phuong is the main reason Kien is so depressed after the war is introduced early on and is mentioned many times in the beginning of the novel. Generally, in the beginning of a book with a traditional structure, characters are still being introduced and are receiving information that is vital to the rest of the story. In the beginning of The Sorrow of War, Kien often reflects on ‘the love he knew had been within him seemed to have drained away' (31).The audienc e is generally in the traditional mindset. This gives the audience the false impression that Phuong was never as in love with him as he was with her, or at all, since she can move on with her life and watch him struggle to move on with his. This distorts the view of the relationship because Phuong is being mistaken for a cruel person, begging the question of how this could possibly be one of the greatest loves of all time. The idea that the person you love most does not love you back creates a deep empathy toward Kien, and gives him depth as a character because his levels of depression are justified.Kien often dwells on Phuong's unrequited love for him and his failed attempts to forget her, stating ‘he had tried desperately to forget Phuong, but she was unforgettable. He longed for her still† (71). Despite this, Kien's belief that â€Å"nothing lasts forever, including love and sorrow† (71) gives him faith that one day the pain will go away if he continues on his damaging path. This hope for the better despite the destructive path he has placed himself ironically shows his strength.The focus shifts from Kien's depression and his awful post-war relationship with Phuong to a discussion of their pure love before the war after Oanh's death. Before the war, Kien and Phuong were inseparable. The intensity of their relationship is best described through the narrator's mention of â€Å"neither of them had other close friends. Others seemed unable to penetrate their cocoon of friendship† (131). Phuong often refers to herself as Kien's wife, as Kien and the rest of Hanoi expects her to be. This part of the novel chronicles their shift from best friends to lovers, although their ove was never consummated.Kien would never accept Phuong's advances to make love to him. This is what makes their love so true and desirable, because it is innocent and pure. His denial of her, however, also distorts the view of the relationship because it now appears th at he does not want her or is not as attracted to her as she is to him, a feeling Phuong will later direct toward Kien. The love they share appears to be on some scale that is never even. With all this, Phuong is still viewed as the unkind woman she was previously regarded as.Her kindness is almost viewed as her having an ulterior motive because of the way she was described earlier in the novel. Before Kien leaves for war, Phuong tells him that â€Å"from now on I'll be a lover and wife to you; I'll never be angry at you, and remember, I'm not taking leave of my senses. Not yet†¦Ã¢â‚¬  (136). By Phuong says that she isn't taking leave of her senses, she is solidifying that she's thought what she said through and that she is making a promise to Kien rather than a statement. If Phuong had promised Kien that she would love him forever, it raises the question of why she left him later on in life.It also appears Phuong has contradicted herself. She promised she would never be angr y at him and later allows him to suffer without her. These questions are frequent because of the knowledge collected at the beginning of the novel. This promise is very misleading and is a large contributor as to why Kien feels the heartbreak he does later in life when Phuong is anything but a wife to him. It begs the question of how a love so pure and strong could disappear. It is almost as if key elements or events are being kept secret. And they are.After the explosion, rape, and murders at the Hanoi train station, Kien and Phuong continue their journey into the frontlines but not before they stop at a school house to rest. After harassment from a group of soldiers, including accusations that Phuong had cheated on Kien, Kien leaves her at the school without any notice. Later, he receives a letter from the men in the schoolhouse apologizing: â€Å"We had made a big mistake in kidding you about what she did†¦Contrary to what we told you, your girlfriend was not like that at a ll†¦She was very much in love with you† (226).This information is key to the story because it proves that Phuong was truly committed and in love with him after all, and he left her. Had the narrative been in chronological order, one would have sympathized much more with Phuong and would not have thought so harshly of her and the reasons she left and got over him would have been much more justified. The narrative instead gave a deep analysis as to why Kien is so depressed and how deep their love for each other was and continued to be.Upon, reading this letter it â€Å"warmed Kien's heart, consoling and cheering him, he began to hope for something like a miracle†¦He might have something wonderful to return to after all† (226), which was sadly not the case. The nonlinear structure of the story and non-chronological order of events not only distorts the relationship and creates character depth, but masterfully describes the sorrow of war, and the even deeper, sorr ow of love. By describing war's destruction on, not only countries, but on our most intimate relationships. Ninh presents the idea that after war, it is not possible to have love, which is the sorrow of both love and war.

Tuesday, October 22, 2019

Son of the Revolution Essay Example

Son of the Revolution Essay Example Son of the Revolution Essay Son of the Revolution Essay An autobiography â€Å"The Son of the Revolution† by Liang Heng and Judith Shapiro is an astonishing story that illustrates two decades of the economic, political and cultural situation in China between late 50s and 70s. The book embraces the time of the Cultural Revolution, which consisted of various political movements such as The Hundred Flowers Movement, The Great Leap Forward, and so on. The concurrent presence of the mighty superpowers like the Soviet Union and the USA on the international scene has dramatically worsened the situation in China. According to the research of two political scientists it would be appropriate to assert that: during the Cold War, China was the only major country that stood at the intersection of the two superpower camps, a target of influence and enmity for both. (Nathan and Ross 13). In early 1950s China occupied a vast territory and was a country that had to be taken into consideration, especially by the two superpowers. China became a partner of the Soviet Union within the framework of mutual communist development and cooperation. In 1953-57 a number of treaties of friendship, cooperation, and mutual assistance were signed up by China and the USSR. It has led to the development of the Chinese industry and an increase in manufacturing capacity. The Soviets were providing China with a significant number of experts, scientific innovations, material and technical basis. In the middle of the XXth century, China’s leader Mao Zedong was strongly influencing the ideology using it as the most important mean for shaping the nation’s points of view. Moreover, being involved in the confrontation between the USA and the communists, China joined the latter getting much profit from the relationship than from any other partnership before. The USSR was supplying C hina with national security, supporting it financially as the Western countries established an economic freeze on the Chinese products and services. Thus, the power of the Communist ideology has strengthened and became even more crucial for the future of the country. The power of that political situation can be observed from the fact that Liang Heng’s father being one of the main book’s characters has been a devoted follower of Mao throughout the story. His son’s childhood was imbued with ideological slogans assuring young Liang Heng in the reality of life where he should be a â€Å"Chairman Maos Good Little Boy†. In spite of humiliation, cruel and unjust attitude Liang Shan has experienced, he remained an honest servant of the communism regime and couldn’t turn off the road. At first, Liang Heng behaves himself as his father ordered him to behave. He enjoys listening to Mao’s speeches, talking about it with the family members and other people. The vivid example of young Heng’s delight and enthusiasm associated with his imposed political preferences and believes is depicted in the book when Mao arrives to Peking and gives a speech outdoors. The crowed is so happy to observe the chief person of the country that some start stating that they have touched Mao’s hand. The panic seizes people and they try to get closer to each other in order to even distantly feel the spirit of â€Å"the Great†. Afterwards, seeing the leader again, Liang Heng calls Mao the reddest sun of his heart and tells everybody about his incident with the Chairman. (Liang and Shapiro 124). Obviously, the situation of mutual understanding between two powerful states has become an unpleasant surprise for the USA that was put face to face with an international confrontation. In order to perform a retaliatory blow, the latter came into operation by levying the Korean and the Vietnam War. As a consequence of the USSR’s effort scattering, China turned away from its former influential partner and launched the policy of international relationship strengthening. The crack in the relationships between Mao’s China and the Soviets took place after Stalin’s death. Mao Zedong concluded that it was time to proclaim him a headquarter, hereby immediately ranking the USSR as an enemy and a competitor. Throughout the book â€Å"Son of the Revolution† the Chinese home policy is severely influencing the Liang Heng’s character and his whole environment as he is trying to fit in the system with great eagerness. The communist ideology in China was such, that people were forced to believe in the horror and nightmare of the capitalism.   The book describes the multi-valued strategy of the China authorities toward the ordinary people. On one hand, the governmental strategy according to which capitalism has a negative impact on moral values of the whole mankind is publicly broadcasted, but on the other hand the same officials and their representatives take all actual adverse possessions such as real estate, personal items, cattle away from their population. It may be clearly observed in the dialogue between Liang Heng’s father and Guo Lao-da – a farmworker: What shall I do? My ducks have supported me my whole life. Do they want us to starve to death to fight Capitalism? Hush, whispered Father. They could blow out your brains for saying less. Then he spoke softly with him until the fire bummed down very low. I was already asleep in the kitchen when Guo Lao-da went out to kill the ducks. (Liang and Shapiro 211). Witnessing all these challenges and rebelling against the inequity, Heng expresses his emotions in one of the letters to his friend who is considered to be an enemy. He questions the achievement of the Cultural Revolution, he tries to find an answer for being treated so unfairly and endeavours to reveal the reason why people have contributed so much to the national prosperity receiving nothing in return. The situation where Liang Heng, Liang Shan and others found themselves was a favourable environment for disappointment and self-underestimation. The focus of the story lies in millions of the devastated lives that served faithfully to the regime but all of a sudden were back where they’ve started. The general tragedy of the period described in the book is that the ideology looked better in theory. That is when people hoped to be equally treated and to have equal rights and respective incomes. They were neither lazy nor foolish; they did their best to lead a happy life remainin g utterly devoted to the leader and his representatives. Instead, their lifestyles were harsh and oppressive, full of unexpected problems, constant diffidence and uncertainty. All of them were hoping for a single ray of hope in the darkness of reality. In search of a better life many of the Chinese immigrated to another prosperous countries. Liang Heng did the same and was hoping to come back in a number of years and become a witness of a country’s economic, cultural and social development. Unfortunately, it didn’t come true. Moreover, he has noticed that the authorities were not encouraging people to reveal their talents, skills and knowledge. Their policy demanded the same conformity and regime creating an atmosphere of equality. But the latter was more linked to the equality of national disability to develop and create.

Monday, October 21, 2019

8 Surprising Reasons to Live with Purpose

8 Surprising Reasons to Live with Purpose Do you wake up every day with a sense of purpose? I know I often don’t. I open my eyes in the morning more with of a sense that I will soon be dragged around by my â€Å"to do† list. First on my mind is my agenda for the day and all the stuff I need to DO. Or I go to my computer to let my inbox tell me what to do. Sound familiar? Living this way is one sign that I am not in touch with my purpose. And I don’t mean the BIG significant purpose that most of us think of when we think of â€Å"life purpose.† While some people might know what that is for themselves, most of us aren’t sure, or are afraid of not getting it â€Å"right.† Maybe we’re putting too much pressure on ourselves. Purpose is in the moment. Last week I went on a leadership retreat with the Wright Foundation for the Realization of Human Potential where the theme was â€Å"Purpose.† What I learned is that purposeful living is about living every moment with a purpose in that moment. It could be something as simple as giving our gifts or living with aliveness and presence, in service of ourselves and others. Purpose is who we are being, not what we are doing. What a concept. We can actually try on different purposes each day to see which one motivates us to lead a more fulfilled life. One of the moment by moment purposes toward which I gravitate is using my creative talents. To that end, I wrote a little song and made a video that I will share with you here. Despite the spoof on a commercial spot, this song is all about the real, scientifically proven benefits of living with purpose. Thank you to Rick Bread Kempf, Jacki Davidoff, and Tammy Taylor for singing with me, and to Silvana Favaretto for recording us on my iPhone! Here are the lyrics to my masterpiece, The Purpose Thermos: Purpose you’ve got so much to do Purpose much more of being you Purpose you’ve got a surplus So drink a thermos of purpose today. Purpose it’s who you are each day Purpose repairs your DNA Purpose you’ve got a surplus So drink a thermos of purpose today. Purpose gives you a song to sing Purpose gives you more mattering Purpose you’ve got a surplus So drink a thermos of purpose today. Purpose you’ll feel much more alive Purpose will rev up your sex drive Purpose you’ve got a surplus So drink a thermos of purpose today. Are you in touch with your purpose from moment to moment? What is your sense of purpose right now, reading this article or watching the video? How can you make a difference for others and for yourself in this moment? And this one? And this one? Please share.

Sunday, October 20, 2019

Slavery3 essays

Slavery3 essays During the times of slavery, every day slaves did things to resist the bondage laid upon them by their masters, owners and drivers. All slaves had different relationships with their masters, owners and drivers basically ranging from bad to worst, with a rare exception. The slaves resistances ranged from things as miniscule as trying to outwit their masters to huge historical events such as Nat Turners rebellion. The slave experienced a strange relationship with his master. Many masters and slavery defenders believed that slaves accepted their subservient position in society. They truly believed that slave did not know better, and therefore, were content with their lives. They thought they had the slaves tricked. Although, with some rare, rare exceptions, this couldnt be further from the truth. The idea that a human just accepted the idea of bondage is absurd and hard to believe. The white man did not know the slave as well as he thought he did; and nearly all slaves felt some feelings of rebellion at one point in their life. Throughout the age of slavery slaves consistently took rebellious actions to resist their bondage. They sometimes debated whether to out-wit their master by doing unsatisfactory work, or to fee satisfaction by working hard. Slaves often time acted stupider to their masters than they truly were, almost as an excuse to lessen the expectations that they were held to. The average slave did not want to work harder than they felt comfortable with. Slaves would often time destroy property carelessly, yet sometimes deliberately. Many also practiced feigning illnesses to get out of work. These are all smaller practices that lead to bigger, more message sending defiant actions such as running away and violent rebellion. There were several rebellions and planned rebellions, such as the Gabriel Conspiracy, Denmark Vesey and the Seminole War. But the mos...

Saturday, October 19, 2019

Evaluation of advertisement campaign Essay Example | Topics and Well Written Essays - 1000 words

Evaluation of advertisement campaign - Essay Example Interestingly, the overall mobile phone market is growing at a faster pace than predicted, which signifies the immense potentiality of the industry. So the big question revolves around this mammoth progress and whether it is triggered by product innovation only or any other factors that had led to this colossal growth and development of the industry (Campbell, 2009). On deeper analysis, it has been observed that the role of advertisement is paramount in the development. One of the key trends of this industry is that companies invest large sums of money to create awareness about their products and services and these investments pay off to a great extent (Clifton, 2012). The market size of this industry is so large that almost every player has space for themselves. However, a company with better advertisement strategy and campaign experiences greater success. Thus, the impact of advertisement on the growth of mobile phone industry is clearly visible (Adler, 2010). In this report, the i mpact of advertisement on the growth and development of a product will be addressed. However, the study will not be accomplished in the usual way like, industry analysis, which identifies the way or the extent to which advertising plays an effective role. Rather the study will select an advertising campaign of a company belonging to the mobile phone industry. In this context, the advertising campaign by Samsung will be chosen and the same will be evaluated. Campaign Strategy/ Rationale Advertising is a necessary activity to all businesses for the sole purpose of generating awareness about the products and services and at the same time, influencing the target customers to buy the product. It is impossible to sell a product without letting the customers know about it (Aarika-Stenroos and Sandberg, 2012). Thus, advertising is dubbed as a tool that helps to draw attention of the consumers towards the products or services of the company. Advertisement campaigns can be carried out through various mediums such as, television, radio, social media or any other traditional forms. Usually, a company targets several groups of customer on the bases of the product characteristics and consumer requirements and as a result of that, the company makes use of more than one channel so as to ensure that the messages of the company reach every target audience. Several scholars have even emphasized on the fact that advertising campaigns are the means that help a company to sustain in the marketplace (Alle, 2000; Amit and Zott, 2001). Furthermore, echoing the same statement, another set of industry experts and academicians have pointed out that advertising campaigns along with product promotion also greatly helps in understanding the requirements of the consumers as well as the sort of prices that the customers are willing to pay for the ownership of a particular product. Advertisement campaigns also play indispensable roles in updating the consumers about the new developments and pr oduct launches (Ballon, 2007). Hence, it creates customer loyalty that in turn brings sustainable competitive advantage for the firm. However, one of the key aspects of companies, undertaking advertisement campaigns, is that each campaign has a particular rationale i.e. advertisement campaigns are designed in such a manner that it succeeds to fulfil one of the crucial objectives of the firm

Friday, October 18, 2019

Financial Statment Essay Example | Topics and Well Written Essays - 500 words

Financial Statment - Essay Example Aside from liabilities, stockholders’ equity can also be used to finance a business. The accounting equation (assets = liabilities + stockholders’ equity) must always balance. As such, funds for new assets must come from one of liabilities or stockholders’ equity but not both. Unlike the balance sheet, the income statement provides a snapshot of how productive a business is at any given time. An income statement is usually used for a fixed time period, either one month or one year. The income statement contains two main categories: revenues and expenses. Revenues are any funds that come into a business, while expenses are anything that goes out. The key purpose of an income statement is to find out the net income of the business. This is calculated by subtracting expenses from revenues. Investors are concerned with the net income of a company because it can show if a business is profitable or not. The retained earnings statement is linked to the income statement in that the net income is added to the retained earnings statement. From this amount, some of the net income is paid out to shareholders as dividends. However, in most circumstances, a company would retain a significant portion of its net income in order to reinvest it in the business. Investors are interested in the retained earnings statement of a company because it can tell them how committed the company is to its long-term growth. Finally, a statement of cash flows is primarily used to show where cash came from and how it was spent. There are three main activities where cash can be derived from: (1) operating activities, (2) investing activities, and (3) financing activities. Investors are concerned with the statement of cash flows because they want to see how a company chooses to spend its cash. Also, a company that has very little cash on hand is perhaps not a wise one to invest in. Comparative statements can be completed for any of the