Starbucks Entering Bangladesh - 7022 Words

1.0 INTRODUCTION Starbucks Coffee is an international coffee and coffeehouse chain based in Seattle Washington. It started its business in 1971 in Seattle’s Pike Place Market. They began with selling roaster and retailer of whole bean and ground coffee tea and spices within a single store. Starbucks is named after the first mate in Herman Melville’s Moby Dick. The logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks’ mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Its operations include upwards of 12,000 coffee shops and kiosks in the United States and Canada. It has a wide and effective distribution channel throughout the country to†¦show more content†¦In 1990s, the demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further afield. After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company. In 200s, the Starbucks phenomenon continues. At the time of writing, Starbucks has more than 6,000 locations in over 30 countries. In addition to our excellent coffees and espresso drinks, people now enjoy Tazo ® tea and Frappuccino ® ice blended beverages. 2.2 Country of Origin Starbucks Coffee is originated from the United States of America. Starbucks is just one of the biggest businesses initiated in USA. This country is located in North America which is considered as the third largest continent in the world. Most of its citizens have high purchasing power and high income level. Therefore, this country has high level of affluence and has the biggest economy in the world. 2.2.1 Political United States Government, the combination of federal, state, and local laws, bodies, and agencies that is responsible for carrying out the operations of the United States. The federal government of the United States is centered in Washington, D.C. The institutions of all governments emerge from basic principles. In the United States the one basic principle is representative democracy, which defines a system in which the people governShow MoreRelatedStarbucks in China4917 Words   |  20 PagesStarbucks Corporation in China Company overview Starbucks Corporation is one of the most famous coffee retailers in the world. According to Starbucks Corporation (2012), it runs over 55 countries in many regions including North America, Asia Pacific, Latin America and so forth. Starbucks headquarter is located in Seattle, Washington, USA. It has approximately 149,000 employees. According to Starbucks Corporation (2012), its company verified the income of 11,700.4 million dollars during theRead MoreCoffee and Starbucks Marketing Strategy4962 Words   |  20 Pagesof the company, its products and operations- p.3 2. Starbucks’ mission statement, its goals and an evaluation of its achievements in view of our knowledge- p.4 3. The company’s approach to social responsibility and its code of ethics- p.5 4. The degree of competition in the market it operates in, Starbucks’ marketing strategy, its target markets and competitors- p.6 5. Porter’s Five Forces analysis- p.7 6. Starbucks’ degree of involvement in the foreign markets- p.8 7Read MoreHow Starbucks Enter Into the Hong Kong Market5983 Words   |  24 PagesInternational Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................Read MoreMarketing Analysis of Gloria Jeans3869 Words   |  16 Pagesmay confront in the future. External Environment Analysis of Australian Coffee Making Industry Macro Environment (Six segments) Analysis Global Segment: Gloria Jean’s Coffees has strongly entering into global markets. It has teamed up with six new Master Franchise Partners in Saudi Arabia, Taiwan, Bangladesh, Sri Lanka, Oman and Azerbaijan. Gloria Jeans Coffees followers will soon be able to enjoy a handcrafted cup of coffee in these global markets. The groups of consumers are very passionate aboutRead MoreGlobal Scenario Of Food Beverage Industry Essay3528 Words   |  15 Pagesand territories around the world. Like these three corporations many industries are conducting their business in the whole world, as like as in BD. This is a very profitable and famous business. That s why many new people are entering into this business everyday. As Bangladesh is a developing country here the industry is not well developed. But its developing gradually. Many new industries are starting their business in this sector through the whole world. This is a very Prospects sector both in BDRead MoreCoke vs. Pepsi Essay4713 Wor ds   |  19 Pages |[pic] | |Maaza is a Coca-Cola fruit drink brand marketed in India and |Slice is a line of fruit-flavored soft drinks manufactured by | |Bangladesh. |PepsiCo and introduced in 1984. | |[pic] |[pic] Read MoreIdentifying Venture Opportunities6340 Words   |  26 Pagesexcellent resource as it allows one to take note of what is going on in other parts of the world, to observe trends that are taking root elsewhere but not yet at home, and to experience different ways of doing things. Howard Schultz’s inspiration for Starbucks came to him when he was on vacation in Italy and admired the ―cafà © cultureâ€â€" there that had not yet taken root in the US. Another valuable exercise is to reflect on experiences (particularly frustrating ones) as a retail or industrial consumerRead MoreEdexcel Igcse Economics Answer49663 Words   |  199 Pagesconsumers to afford sports cars. Question 1: (a) The population of Australia has increased from 19.2 million to 20.4 million over the time period. The data in the graph shows that net migration is falling. However, there are still more people entering the country than leaving. In 2008, net migration was 3.72 per 1000. Consequently, the growth in Australia’s population is due, at least in part, to growing numbers of immigrants.  © Pearson Education Ltd 2010 3 (b) As the size of Australia’sRead MoreGap, Inc. Portfolio Analysis5707 Words   |  23 Pagessuccess of its ecommerce and the growth of its online shoe sale. So they decided to open an online shoe store that sold shoes with that are designed, manufactured and branded by other companies. Piperlime is an accessible luxury brand like starbucks and that one can fine shoes that are affordable compared to other online stores like Zappos. It offers distinctive shoe selection and offers tips on the latest footwear trends and styles by celebrity stylists. With the growing of the online shoeRead MoreEnvironment: Energy Development and Environmental Problems11602 Words   |  47 Pagesalso more receptive to the call to look after the environment. Increasingly, there are companies who exercise corporate social responsibility (CSR) as they are reinvesting in their workforce, communities and the environment. One such company is Starbucks who is committed to supporting programmes that facilitate farmers’ access to carbon markets, allowing them to generate additional income while helping to prevent deforestation. | Some companies stray away from their responsibilities to the environment